Pinterest and Entrepreneurs

A recently new social networking site has come out: Pinterest. Why do you think this can be useful for a jewelry designer like me, to inmerse in another social platform?

Let me share with you some tips & some of the research I did before inmersing into Pinterest.

Pinterest is basically a virtual cork board or scrapbook where you can "pin" and tag images and websites that interest you. Not only that, but you can also post your own images, too. Just like any social networking site you can share content, follow users, tag and make comments. Currently, I have 13 boards with many pictures pinned. Here are a few:

Some people may think an image sharing website is fun, but it can also be helpful in the professional and entrepreneurial world. According to an article from BlueGlass, many use Pinterest to help guide their buying decisions. Now what does this have to do with entrepreneurs?

If people are looking for buying advice from this social networking site, entrepreneurs can sign up and have their brand get seen easier. It will especially be helpful for those businesses, like mine, who do not have the money or resources to compete against big name brands. Pinterest can help people find other products that are not the same brands advertised day in and day out. Although pinterest works by invitation only, you can request an invitation from the website :)

Another beneficial aspect of Pinterest is having a "pin it" button on your website. For instance, if I went to Robert Lee Morris Jewelry and really liked her content, I could click the "pin it" button and pin her website to my Pinterest for all of my followers to see. Not only would it show her website picture, but the "pin it" button would also provide a link to go directly to her website. 

Encouraging your followers to share your content can be helpful, too. From an article written by AJ Kumar on entrepreneur.com, How to Get Your Content Shared More on Pinterest, you can't assume that people will automatically share your content. They may need encouragement to go above and beyond to share with family, friends, employees and coworkers.

For a young jewelry entrepreneur like me, signing up for any and every social networking site is important because getting your brand name out their is what needs to be done as soon as possible. The more people that you can connect with, the more people talk about your product. Pinterest helps you by visually displaying your products on a website that people go to for occasional buying decisions. As Evelyn Brooks Designs, I am constantly trying to make more people aware of my brand and learn about my new jewelry designs as well. Because of today's technology and smartphones, it is much easier to connect with others and build professional relationships.

I'm a Latina mom blogger

I am so excited to share with you that I am officially a Latina Mom Blogger! First of all I love writing, but writing in English is not as natural as it would be for me in Spanish. Although, I always do my best!

It took me about two years to figure this whole idea of having a blog. Many people told me, you should have your own blog. I thought YES it sounds interesting, but what could I write about, that would be interesting for my readers?  It really wasn’t easy to figure it out. Its actually during the process of building my blog that I found my reason for having one. First of all, I found that could share my personal experiences as an American Hispanic Jewelry Entrepreneur with other women in my situation. Although, the most important reason is that I discovered that through my blog I have a voice!

Now, for those of you that are just staring to blog, let me tell you something that is very important about blogging: you absolutely need to find who is your target audience. It is very important that you find your target audience because you cannot expect and hope that everybody is going to read your blog. You need to write about things that are going to appeal to the target audience you pick whether it is mompreneurs, stay at home moms etc.

In my case I relate to Hispanic Women Entrepreneurs, because of my Hispanic background and my business in jewellery design, right? Also, I now I relate to mompreneurs and Hispanic mompreneurs because I am a mom, right? While I was doing my research about Latina Bloggers, I also found wonderful people like the Latina Mom Bloggers who connect Latino Mom Bloggers across the web. Would you of though that, that was possible? Well, YES it is! You need to remember that everything is possible!

I have connected with Angela the Co-founder of Latina Mom Blogger and it was like I was talking to a friend. To someone who could hear my kid in the background and understand that I was working although I work from home and that YES sometimes my kid yells for attention, right?

If we really collaborate with each other within our own community we can grow and be more. We can let other people know about our work, our challenges, our ideas, our success and anything across the web.

Through my blog people from Australia & Canada who found me through the Internet have contacted me. You see with the Internet we can connect with people all over the world! 

A big thanks to Latina Mom Blogger for helping us LEARN, CONNECT & GROW!!

Evelyn proudly wearing her new t-shirt

http://latinamombloggers.com/

http://www.ebrooksdesigns.com/